American loves avocados is not a secret. From our affection for classic guacamole, to the avocado toast craze, to the high-fat diet trend, there’s no sign of avocado-mania slowing down.
As the National Avocado Day (July 31) is coming, there is an interesting report on Instacart:
With 80,000+ experienced shoppers (who collectively shop an average of 43,000 avocados a day), plus the ability to leave detailed instructions and chat with your shopper, Instacart is designed to deliver your ideal avocados.
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- More than 22 million avocados have been purchased via Instacart in North America since our founding in 2012.
- On average, our customers order about 43,000 avocados via Instacart every day.
- When customers order avocados, on average they add 2.4 avocados to their carts (that’s more than the average number of children per U.S. household!)
- 58% of customers who leave shopper instructions for avocados use the word ‘ripe’ to describe what they’re looking for.
- Avocado lovers know their manners! 62% of customers use some version of ‘please’ and/or ‘thank you’ in their instructions for their shoppers.
- Avocado eaters are passionate about their avocados!!!! Since 2017, more than 158,000 customers have used between one and four exclamation points to get their point across in their shopper instructions for avocados.
No day but today
Avocado eaters are an immediate gratification type of bunch. 89% of customers who mention a day or time that they plan to eat their avocados in their shopper instructions indicate “today,” “tonight,” or “tomorrow”
It should come as no surprise that Sunday is the most popular day for people to order avocados — Sunday shoppers and meal preppers, unite!
Surpassed only by “today,” “tomorrow” and “tonight,” “Tuesday” is the most oft-referenced day of the week customers note they plan to eat their avocados. Because… #TacoTuesday, obviously.
Super secret avocado-picking ninja skills — According to one Instacart customer, the perfectly ripe avocado should feel like the tip of your nose.
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Avocados. Amazing indeed.